Meet The CEO

Our founder's love of extensions is embodied in the Wayda's Barbie Collection. Jayda was motivated to develop a brand that encapsulated her love of extensions after years of collecting. Wayda's Barbie Collection was created with the assistance of a solid BIPOC and female-led team.

Our brand represents innovation, uniqueness, and self-expression. Extensions, in our opinion, are the accessories that increase confidence the most. Each extension was carefully selected with long-lasting materials. Our aim is to enable you to show off your inner baddie whenever you choose.